Search Engine Optimization (SEO) is an internet marketing strategy that enables websites that rank for relevant and similar keywords or key phrases organically on the search engine results pages (SERPs). The main advantage of SEO is that businesses will get more traffic to their websites, which results in more enquiries and sales.
SEO is a process that improves your website’s position on search engine results pages (SERPs).
When search engines crawl and index your page, SEO helps them to understand your site. Hence, your website will be deemed as most relevant for a given user search enquiry.
To attain a good website quality score, SEO requires the combine efforts of HTML coding, website design, copywriting and quality content.
By understanding your target audience’s needs and their search tendencies, your website can be customized for their needs.
SEO is the foundation of all internet marketing efforts. 90% of users click on results on the first page, as such a high ranking is crucial for generating conversions.
Additionally, SEO efforts do help to boost SEM campaigns as your site’s content is judged to be of higher quality.
Without SEO, your internet content goes unnoticed by search engines. With our help, search engines will detect and determine your content to be the most relevant for a given search query.
SEO delivers free targeted web traffic to your website. As a free listing, it increases website visibility and provides a good ROI.
At the same time, SEO improves your website’s user experience. Load times and poor site structure are reduced in order to prevent users from bouncing.
Users who are searching for products and services similar to what you are offering may not find your website if it falls low in search rankings.
With SEO services from Digital Technology Software Solutions, your website will be judged as the most search-query relevant by search engines and rank higher on the SERPs.
When you achieve ranking on SERPs, users perceive your brand more favorably. As such, your website becomes a strong tool for marketing.
With more traffic, Google will also give your website a higher quality score, thus creating a powerful multiplier effect.